Yasuda Group: Behind Barcelona’s Japan Tour, Founded in 2011 with ¥10M Capital
Spanish football giants FC Barcelona officially announced on July 24 via their website that their highly anticipated Japan tour match against Vissel Kobe, originally scheduled for July 27, has been cancelled.
Barcelona Cancels Japan Tour Match: Spotlight on Organiser Yasuda Group Co., Ltd.
ShugalNews | July 24, 2025
Spanish football giants FC Barcelona officially announced on July 24 via their website that their highly anticipated Japan tour match against Vissel Kobe, originally scheduled for July 27, has been cancelled.
The announcement has prompted attention toward Yasuda Group Co., Ltd., the company responsible for organizing the match. But who exactly are they?
Who Is Yasuda Group Co., Ltd.?
According to details on their official website, Yasuda Group was established on October 1, 2023, with capital of 10 million yen. The company is led by CEO Yasuda Keisuke, with Managing Executive Officer Tanigawa Tsuyoshi.
Despite being relatively new, Yasuda Group has already built an impressive client list, which includes:
- Tokyo Football Association
- Shizuoka Football Association
- Tokyo Verdy Co., Ltd.
- Jubilo Co., Ltd.
- S-Pulse Co., Ltd.
- Zelvia Co., Ltd.
Mission and Activities
The company’s mission is to “create opportunities for children to have dreams,” with a focus on fostering football talent from a global perspective. They aim to inspire the next generation through international friendly matches and youth development programs.
Yasuda Group is also involved in operating the Japan Academy of Real Sociedad, a La Liga club known for its ties to Japanese international Takefusa Kubo (24).
Strong International Partnerships
Yasuda Group previously served as the main sponsor of Real Sociedad, with their logo prominently displayed on the club’s uniforms. On July 4, 2025, they entered a five-year partnership agreement with the Spanish club.
The company also has partnerships with Stade de Reims, a French Ligue 2 side featuring Junya Ito (31), Keito Nakamura (24), and Taiki Sekine (22) from the Japan national team. Yasuda signed a corporate partner contract for their Japan tour as well.
Merchandise Plans Derailed
Just a day before the cancellation, it had been announced that official FC Barcelona merchandise would be sold at the Kobe match. Fans were eagerly anticipating the chance to get exclusive team gear—but those plans are now up in the air following the tour’s cancellation.
Stay tuned to ShugalNews for more updates on the cancellation fallout, FC Barcelona’s international schedule, and further developments involving Yasuda Group.
