MrBeast Teases “Buying the NFL” Ahead of YouTube’s Live Game

When MrBeast “Bought the NFL” (Kind Of)

Not exactly—but he sure made it look like it. In a new YouTube promo, MrBeast, the platform’s biggest creator, teams up with NFL Commissioner Roger Goodell and playfully announces that he’s “bought the NFL.” The skit even imagines every team adding a special 54th roster spot just for YouTubers.

It’s all part of a bigger campaign leading up to YouTube’s first-ever exclusive, free NFL live stream this Friday, when the Chargers face the Chiefs in São Paulo, Brazil. And honestly? It’s the kind of chaotic, over-the-top idea you’d expect from MrBeast—funny, a little absurd, but impossible to ignore.

Creators + Football = A Whole New Vibe

This isn’t your typical polished sports broadcast. YouTube is pulling in some of its biggest stars to mix football with creator energy. The promo video alone features Dude Perfect, Valkyrae, IShowSpeed, Sketch, Haley Kalil, Ben Azelart, and more—a lineup with a combined following of nearly 700 million subscribers.

During the actual game, it gets even wilder:

• A MrBeast challenge will run live during the stream.
• Creators like Michelle Khare and Marques Brownlee will share original segments.
• Alternative “Watch With” streams from Deestroying, IShowSpeed, Tom Grossi, Robegrill, SKabeche, and CazéTV will let fans pick commentary in English, Spanish, or Portuguese.

Basically, it’s football—but with meme energy and creator chaos sprinkled in.

Why This Feels Like a Big Deal

Sure, it’s fun to laugh at MrBeast pretending to own the NFL, but there’s something bigger happening here.

• Sports are changing. For years, you needed cable or pricey streaming packages to watch live NFL games. Now, anyone with YouTube can watch this game—free, worldwide.
• Creators are mainstream. A few years ago, the idea of IShowSpeed doing football commentary would’ve sounded like a joke. Now it’s just… real.
• The NFL is leaning into a younger audience. By teaming up with YouTube and MrBeast, the league is making sure Gen Z and even younger fans actually care about football.

And honestly, it feels like a win for everyone: the NFL gets a fresh audience, YouTube proves it can handle massive live events, and fans get a broadcast that doesn’t take itself too seriously.

So no, MrBeast didn’t really buy the NFL—but with the way things are going, don’t be surprised if he starts auctioning off touchdown celebrations next.

Kickoff is set for September 5, with pre-game coverage at 4 p.m. PT / 7 p.m. ET and the big game starting at 5 p.m. PT / 8 p.m. ET.

Grab your snacks—this isn’t going to be your average Sunday Night Football.